Tag: Advertising

How to effectively pitch your marketing idea

So, you've had a flash of brilliance. You've come up with an incredible idea for...

David Ogilvy on Advertising: his 7 commandments and quotes all Marketers must know

Advertising is an ancient art, but don’t even think about calling what David Ogilvy...

How does an advertising pitch work?

If you watch any TV shows or movies that involve advertising, you will eventually...

Martin Sorrell’s S4 Capital has doubled its headcount in one year

Sir Martin Sorrell’s S4 Capital now staffs nearly 1,300 people in 18 countries,...

Where are the OOH creative specialists?

Over the years, the OOH landscape in Africa and most especially in Nigeria has witnessed...

Admen express optimism over Q2 performance

Practitioners under the auspices of the Advertising Agencies Association of Nigeria,...

Mixed Reactions trail agencies’ affiliation, mergers

Stakeholders in the advertising industry have expressed mixed reactions over foreign...

AAAN rebrands, announces plans to start Advertising Academy

In a bid to reposition the association and open it up for better business exploits,...

OMD, Publicis, Carat set to battle for Disney’s $1+ Billion global media business

Foreign News -- Disney will soon begin a closed review of its entire global media...

Our ambition to mount world’s biggest LED billboard is being thwarted by govt, says Lona Group CEO

The management of Lona Media, a subsidiary of Lona Group of companies has raised...