Tag: Advertising

German fragrances brand makes new Nigerian investment

German-based Symrise, a global manufacturer of flavourings, fragrances, cosmetic...

Primedia Outdoor seals partnership deal with Fourways Mall

One of Africa’s leading outdoor advertising agencies, Primedia Outdoor has been...

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...

Publicis Africa appoints pioneer Odette Van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will...

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative...

Proposed forex ban fallout: Some milk brands will go, says Orimolade

Former Country Manager, NZMP Fonterra Nigeria Limited, Femi Orimolade, has taken...

Experiential marketing firms canvass BOI’s support on industry financing

Experiential marketing agencies under the umbrella of Experiential Marketing Association...

Dentsu Aegis Network to add DTC agency MuteSix to iProspect stable

Dentsu Aegis Network has acquired direct-to-consumer specialist MuteSix and will...

Five ways of creating true client-agency partnership by breaking the norms

Earlier in the year, I had the opportunity of experiencing true client/agency partnership...

“33” Export unveils Limited Edition 40th Anniversary to deepen consumer engagement

Nigeria’s foremost beer brand, “33” Export Lager has unveiled the commemorative...