Tag: Advertising

APCON backs audience data research for Nigeria’s outdoor advertising industry

The Advertising Practitioners Council of Nigeria (APCON) has thrown its weight behind...

IMC expert proposes establishment of “business charter” to tackle industry debts

An Integrated Marketing Communications industry expert, Funmi Onabolu, has advised...

Alive & Thrive selects Maximedia Global as its media agency

Alive & Thrive, a global nutrition intervention initiative focused on prevention...

Expert charges EXMAN on transparency, integrity in practice

Chief Operating Officer and Lead Consultant, Aster Integrated Marketing Limited,...

Former AAAN president advocates review of advertising industry rules

Top executive leadership of sectorial groups in Nigeria’s advertising industry...

WPP partners Algorithm Media for global growth

Determined to strengthen its position in Africa, and especially in Nigeria, (Africa’s...

Has marketing lost its bottle?

From short-termism and risk aversion to misguidedly exploiting an oversupplied agency...

AAAN reschedules 46th AGM/Congress for Lagos

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to...

PZ Cussons Nigeria profit declines amid low consumer demand, competitive pressure

PZ Cussons Nigeria Plc has reported declines in its revenue and profit for the full-year...

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...