Tag: Advertising

AAAN holds crucial conversation on solutions for growth today

Poised to overcome the myriads of challenges and problems confronting the creative...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Primedia Outdoor unveils new LED in Lagos

Following the unveiling of the powerful 3m x 12m video wall in Lagos's busiest shopping...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single...

MIPAN must move to address industry debts, business financing, says Olukoya

Leadership of the Media Independents Practitioners Association of Nigeria (MIPAN)...

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

Carat clinches Vodafone £400m global media account

Dentsu Aegis Network’s Carat has won Vodafone’s global media planning and buying...

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

APCON should focus more on enforcement of Nigeria advertising laws, says Yomi Benson

An Integrated Marketing Communications industry practitioner, Yomi Benson, has  advised...