Tag: Advertising

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and many...

Cannes Lions opens entries for 2020

The 67th Cannes Lions International Festival is now open. The opening date is 16...

Why experiential and outdoor will dominate in 2020

There are usually sweeping, ambitious and sometimes contradictory forecasts doing...

IMC experts differ on President Buhari’s New Year letter to Nigerians

Media and integrated marketing communications specialists in the country have expressed...

Advertising agency practitioners optimistic for positive growth performance in 2020

Stakeholders across Nigeria’s advertising industry has been speaking on their various...

Our new digital OOH concept targets everyone it can reach, says Andem, Iris Exposures

Schola Andem is the Chief Operating Officer (COO) of Iris Exposures, a subsidiary...

Taiwo Agboola is 7even Interactive new CEO

Award-winning Marketing and Creative Advertising Agency, 7even Interactive has announced...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new year,...

Why advertising really needs shared, evidence-based foundations

At the risk of sounding like an old advertising bloke looking for validation, I’m...

Buhari congratulates Dr. Biodun Shobanjo as a beacon of Nigeria’s advertising

The Chairman of Troyka Holdings, Dr. Biodun Shobanjo, has been formally acknowledged...