Tag: Advertising

UK adspend to drop 16.7% in 2020 as Covid-19 crisis hits marketing industry

The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn...

Six strategies to immunize your agency against a pandemic

The economic and societal impact of COVID-19 means brands and businesses around the...

Coca-Cola launches ad to lift humanity during Covid-19 crisis

Coca-Cola has launched its message of thanks to people helping to make the world...

MK Machaiah quits Mindshare, moves to Wavemaker

MK Machaiah has moved to Wavemaker as business head for the ITC unit. He has also...

Ogilvy Worldwide CEO John Seifert quits agency after 41 years

Ogilvy Worldwide CEO-Chairman John Seifert will be departing the agency after nearly...

New York Festivals Awards announces 2020 shortlists, Australia scores 71 finalists led by Ogilvy

New York Festivals Advertising Awards has announced the 2020 Shortlists selected...

Unilever prioritizes brand investment, maintains marketing spend

Unilever is reviewing all discretionary marketing spend in light of the coronavirus...

International ad expert optimistic on Nigeria’s advertising sector post-Covid-19

Ronan Redmond, an international advertising leader and expert who specialises in...

Nigeria advertising sector: Path to growth

The advertising industry in Nigeria must use this unique period of buffeting from...

Covid-19-related ads lead to ‘significant long-term gains’ for brands

Brands are creating "significant long-term gains" as a result of Covid-19-related...