Tag: Advertising

LASAA pledges support to outdoor operators, emphasises on revenue drive

The New administration at the Lagos State Signage and Advertising Agency (LASAA)...

Political Adverts, FMCG top list of APCON vetting in 2019

The Advertising Practitioners Council of Nigeria (APCON) has disclosed it recorded...

APCON commends NUC’s unbundling of MassComm departments in tertiary institutions

The Advertising Practitioners Council of Nigeria (APCON) has expressed its support...

Africa missing on Bestads global agencies ranking for 2019

The Continent of Africa was conspicuously missing out in the latest Bestads Rankings...

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and many...

Cannes Lions opens entries for 2020

The 67th Cannes Lions International Festival is now open. The opening date is 16...

Why experiential and outdoor will dominate in 2020

There are usually sweeping, ambitious and sometimes contradictory forecasts doing...

IMC experts differ on President Buhari’s New Year letter to Nigerians

Media and integrated marketing communications specialists in the country have expressed...

Advertising agency practitioners optimistic for positive growth performance in 2020

Stakeholders across Nigeria’s advertising industry has been speaking on their various...

Our new digital OOH concept targets everyone it can reach, says Andem, Iris Exposures

Schola Andem is the Chief Operating Officer (COO) of Iris Exposures, a subsidiary...