Tag: Advertising

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans, Coca-Cola...

LASAA MD backs Standard Operating Procedure for OOH advertising sector

Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Ademola...

How OMD turned a comeback into a formula for repeatable success

After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable...

Global advertising spend set to rise by 7.1% to $660bn in 2020, says report

Warc's latest report, Global Advertising Trends - The Adspend Outlook, has found...

Media expert projects N47.2 billion billings for OOH advertising sector in Nigeria in 2020

An Out-of -Home advertising industry specialist, Ade Akinde has projected that overall...

Insight announces 40th Anniversary, stays true to perpetual transformation

Living up to its tagline, “The brand audacity built with disruption as major character”,...

Omojafor expresses optimism on reconstitution of APCON’s Governing Council

Veteran advertising industry practitioner and Group Chairman of STB McCann, Sir Steve...

APCON, OAAN collaborate on Standard Operating Procedure for OOH advertising

The Advertising Practitioners Council of Nigeria (APCON) has entered into a joint...

Evolving a sustainable business relationship in the Out-of-Home Advertising industry in Nigeria

Out-of-home (OOH) advertising is a very crucial, perhaps indispensable, arm of the...

AAAN business outlook seminar raises hopes on Nigeria’s economic growth

The year 2020 edition of the annual business outlook seminar of the Association of...

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