Tag: Advertising

Unilever prioritizes brand investment, maintains marketing spend

Unilever is reviewing all discretionary marketing spend in light of the coronavirus...

International ad expert optimistic on Nigeria’s advertising sector post-Covid-19

Ronan Redmond, an international advertising leader and expert who specialises in...

Nigeria advertising sector: Path to growth

The advertising industry in Nigeria must use this unique period of buffeting from...

Covid-19-related ads lead to ‘significant long-term gains’ for brands

Brands are creating "significant long-term gains" as a result of Covid-19-related...

Global creatives answer UN’s call with Global Creative Review platform

A group of creatives around the world, from agencies, including FCB, Happiness and...

Cannes Lions introduces Lions Live to support the creative community

Cannes Lions has introduced Lions Live, a digital education, inspiration and networking...

Brands’ anxiety over post Covid-19 market

To many, the ongoing Covid-19 pandemic still seems like a long nightmare; whereas...

Brands & Marketing communication experts disagree on stoppage of brands advertising campaigns

Confusion, fear and apprehensions continued to dominate the Nigerian brand management...

Why big brands are putting planned ad campaigns on hold because of Covid-19

New data from the World Federation of Advertisers (WFA) reveals four out of five...

Covid-19 pandemic: Brands’ advertising communications should be sensitive – Paul Ugoagwu

Brand and marketing communications can be a two-edged sword, especially in a time...