Tag: Advertising

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

Coca-Cola ends its ad break after seven weeks

After seven weeks that Coca-Cola had paused most paid advertising during the pandemic,...

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Google removed 2.7 billion bad ads in 2019, continues with “tens of millions” of Covid-19 related ads

Last year, Google says it took down 2.7 billion so-called bad ads for violating the...

UK adspend to drop 16.7% in 2020 as Covid-19 crisis hits marketing industry

The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn...

Six strategies to immunize your agency against a pandemic

The economic and societal impact of COVID-19 means brands and businesses around the...

Coca-Cola launches ad to lift humanity during Covid-19 crisis

Coca-Cola has launched its message of thanks to people helping to make the world...

MK Machaiah quits Mindshare, moves to Wavemaker

MK Machaiah has moved to Wavemaker as business head for the ITC unit. He has also...

Ogilvy Worldwide CEO John Seifert quits agency after 41 years

Ogilvy Worldwide CEO-Chairman John Seifert will be departing the agency after nearly...

New York Festivals Awards announces 2020 shortlists, Australia scores 71 finalists led by Ogilvy

New York Festivals Advertising Awards has announced the 2020 Shortlists selected...