Tag: Advertising

Leo Burnett delves into next chapter of brand storytelling

Years ago, Leo Burnett, founder of the global advertising agency that bears his name,...

LIA 2021 entry opens with 50% discount for entries finalized by 28 February

London International Awards (LIA) 2021 is open for entries in response to requests...

Insight’s founder, Biodun Shobanjo’s biography for launch 26 November

The much-anticipated biography of Nigeria’s foremost marketing communications practitioner...

Eunice Olohirenuan Braimah – Well rounded, well-grounded IMC Amazon

A seasoned through the line expert, Eunice has close to 2 decades of experience in...

Bruno Bertelli presents The Italian Art of Turning Tables Into Homes

Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together...

International Breweries cuts marketing spend from N11.812 billion to N8.416 billion

International Breweries Plc has reduced market and promotion expenses from N11.812...

IAA Nigeria advocates empathy marketing for brands and industry practitioners

The International Advertising Association (IAA), Nigeria, has stressed the need for...

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...

Google calls for dismissal of marketers’ antitrust claims

Following a class-action brought earlier this year against Google, the tech giant...

Is ad tech ready for its own roaring ’20s?

We’re on the brink of another Roaring ’20s, both societally and as an industry....