Tag: Advertising

Glo and use of storytelling in advertising

Several television commercials (TVCs) recently released by telecommunications company,...

Absolut Vodka appoints Ogilvy as new global creative agency

Ogilvy has been appointed as the global creative agency...

Over 700 participants set for MARKETING EDGE Inaugural IMC Summit

Barely few days after it opened its registration portal for the much anticipated...

Dentsu looks at evolving consumer trends to 2030

Dentsu has published an ambitious study looking at evolving consumer trends and behaviors...

Nestlé kicks-off with 100% cocoa fruit campaign

Nestlé has kicked-off with the roll-out of chocolate made wholly with the cocoa...

GOtv to reward customers with N10m cash & prize in ‘Awoof Overload’ promo

The leading pay-television service provider, GOtv, is rewarding over N10 million...

Meet MARKETING EDGE panelist @Inaugural Quarterly Virtual Summit-Nkiru Olumide-Ojo

An author, corporate manager, female enthusiast and lover of Africa, Nkiru Olumide-Ojo...

Diageo expands operations to support growth in the Ready-to-Drink category

  Diageo has announced plans to expand its manufacturing footprint by installing two...

MARKETING EDGE summit gathers global audience for Brand Management in a Post-Recession Economy

In response to the economic melt-down occasioned by the global outbreak of Coronavirus...

Omnicom Media Group, Reddit form ‘Enterprise Partnership’

As part of its ongoing effort to scale its advertising business, Reddit has struck...