Tag: Advertising

New media consumption habits and its effect on the future of advertising -Ronan Redmond

Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let me just...

Gists, Jests & Jabs: Digital adspend, any need for a rethink?

We are no doubt in an unusual time. Indeed the season and the epoch are different....

Meet MARKETING EDGE’s nominee for 2021 Creative LIAison’s mentorship-Mmesoma Obi

Mmesoma Obi is a certified copywriter and a skilled content creator with 4 years...

Meet MARKETING EDGE’s nominee for 2021 Creative LIAison’s mentorship-Macdonald Iheme

Macdonald Iheme is an adventurous visualizer, creative strategist, and visual storyteller....

MARKETING EDGE nominates two young Nigerian creatives for LIA mentorship

In furtherance of its recognition and partnership with global award rating agency,...

LG signs Rita Dominic as Brand Ambassador of its home appliances brands

To humanise and boost its brand equity in Nigeria, LG Electronics has unveiled the...

Yubo chooses Ogilvy Social Lab as its new agency

Yubo, a French social networking app designed to "meet new people" and create a sense...

Burger King appoints Ibukun Aiyemo as Marketing Coordinator

Burger King Nigeria, franchisee of Allied Food & Confectionary Services Limited,...

Quality outdoor advertising makes world-class cities – Mbanefo

Dozie Mbanefo is the Managing Director of New Crystal Communications Ltd and unarguably...

Wavemaker grabs Bumble’s global media account

American social media company, Bumble, has appointed Wavemaker to handle its media...