Tag: Advertising

UK adspend to reach £27.7 billion this year – Warc

The Advertising Association/Warc Expenditure Report has predicted that UK adspend...

Google revenue on global advertising hits $50bn in Q2

Alphabet, the parent company of Google and YouTube, has recently released the Q2...

Tokyo Olympic Games opening, world’s most-watched events record lowest audience turnouts in history

NBC's TV broadcast of the Tokyo Olympic Games opening ceremony hit a record low at...

Adspace introduced to disrupt traditional advertising – Kunle Yakubu 

By Felicia Nwosu Kunle Yakubu, Chief Executive Officer and Co-Founder, Adspace.ng,...

Ogilvy NA appoints Anibal Casso as chief strategy officer

Ogilvy has hired former FIG and Joan strategist, Anibal Casso as its new chief strategy...

Advertising group canvasses mergers and acquisition, honors industry leaders

  The Association of Advertising Agencies of Nigeria (AAAN) has shown great...

 MARKETING EDGE announces Ogilvy Africa CEO as Guest Speaker for 2021 Summit

By Kasim Bakare In line with its tradition of gathering global thought leaders...

Steve Babaeko urges collaboration in Nigeria’s ad market

By Zion Rufus Coming against the backdrop of lull in the Nigerian creative advertising...

GDM: Leveraging technology for innovative consumer experience

By Kasim Bakare Innovation is the calling card of the future - Anna Eshoo Above...

Top 10 Out-of-Home agencies in Nigeria

By Felicia Nwosu Today’s advertising is mostly about standing out from competitors....