Advertising

Why advertisers will spend more on media – experts

By Abimbola Mohammed Experts in the Nigerian media buying and planning sub-sector...

OOH practitioners envisage positive business outlook for last quarter

By Felicia Nwosu For many organisations across the globe, the devastating impact...

UK advertising spend to exceed £29bn this year with increased recovery predictions

Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020 The...

Jude Odia tasks agencies on influencer marketing for growth

By Oghale Mafuru As part of efforts to break into the new dispensation of marketing...

Stakeholders express optimism over media adspend in Nigeria

By Abimbola Mohammed Stakeholders in the sub-sector of Nigeria’s media buying...

APCON gathers experts on possibilities of local creative production

By Ibidunni Banjoko The Advertising Practitioners Council of Nigeria (APCON) gathered...

Banks in season of consumer promo

By Dele Ojo The current volume of currency outside the banking system is giving...

TikTok partners Loeries to support creative excellence

TikTok, the world’s leading destination for short-form mobile social media video,...

Meet Bola Atta: The sage behind UBA’s marketing and corporate communications

Recently crowned Outstanding Corporate Communications Personality of the decade,...

HASG, BON pledge support towards AISOP

By Felicia Nwosu Stakeholders under the aegis of Heads of Advertising Sectoral...