Advertising

Professionals weigh in on quack agencies as digital adspend set to hit record high

By Zion Rufus The topical issue of “quack” agencies and digital companies...

IMC industry is resilient for 2022 despite Omicron – Experts

By Oghale Mafuru As it currently sits, some nations of the world are still battling...

Dentsu International appoints Nnenna Ilomechina as global COO from Accenture

Dentsu International has announced the appointment of Nnenna Ilomechina as its global...

OMD grabs Stada pharmaceuticals, consolidates EMEA media duties

OMD, a global media buying and planning agency, has been appointed by Global Pharma...

MARKETING EDGE on TV hosts Lanre Adisa on TVC News DStv Channel 418 at 12:30 PM tomorrow

By Oghale Mafuru Foremost and leading brand centric television programme, MARKETING...

Omnicom names Guy Marks EMEA CEO, Cooper as VC Europe

Global advertising and marketing communications company; Omnicom Media Group has...

Media advertising review of top companies gross N50 billion in 2021

Feelers emanating from the Nigerian Marketing and advertising eco-system have revealed...

Professionals anticipate increased digital ad budget, internet penetration in 2022

By Zion Rufus Nigeria’s advertising industry is geared up for the groundbreaking...

Amber’s growth trajectory in Nigeria’s energy drinks market

In marketing and brand building, developing a growth strategy is important. However,...

Advertising experts expect action points from APCON soon

By Felicia Nwosu Commending the Advertising Practitioners Council of Nigeria (APCON) for...