Tag: Advertising

Dosumu advocates integration of AI into marketing to drive brand growth

By Felicia Nwosu Remilekun Dosumu, Senior Manager of Media Investment and Compliance...

FCCPC intensifies efforts to ensure fair pricing amid rising costs

By Ibidunni Banjoko The Federal Competition and Consumer Protection Commission...

Adopt AI to freshen marketing perspective, Adeteye tasks professionals

By Abimbola Mohammed Mabel Adeteye, Head of Brands and Marketing Communications...

Listicle: TIME100 unveils World’s Most Influential People 2024

By Ralph Tathagata In line with its annual tradition of listing the 100 most influential...

Omnicom PR agencies report 1.1% revenue loss in Q1

By Oluwaseyi Lawal On Tuesday, Omnicom disclosed a 1.1% decline in PR...

Four innovative strategies for marketers to unlock sales growth

By Seun Johnson As technologies and innovation continue to drive the marketing...

Global non-alcoholic beverage market to reach 8.6% by 2030

By Oluwaseyi Lawal The Global non-alcoholic beverage market is expected...

ARCON partners 02 Academy to boost capacity, professionalism

By Felicia Nwosu In sync with its statutory role of fostering a strong regulatory...

Pitcher Awards names Femi Odugbemi 2024 Entertainment Jury President

By Amos Oladele Pitcher Awards, the Pan-African benchmark for creative excellence...

AI market set to reach $184 billion this year

By Ibidunni Banjoko A recent report by Statista revealed that the global...