Advertising

85 million Nigerians spend 4 hrs on internet daily

Vytautas Paukstys, Managing Director, Eskimi DSP, one of the leading global programmatic...

Media owners’ competitors are now content creators – Eromosele

By Elizabeth Olagunju Cherry Eromosele, CMO of Interswitch Group, has advised...

Prioritizing women’s safety through 24-hour road rescue plan

Gender inclusion and equality has been proved time and again to also be a great factor...

SPV elevates Akinpelu to Deputy Director, Strategy & Planning

By Abimbola Mohammed SPV Communication Solutions, MTN Nigeria’s Marketing Communications...

Brands need to evolve with consumers – Mogbolu

By Abimbola Mohammed Moses Mogbolu, Products Group Manager, Vitafoam Nigeria Plc,...

Nigerian brands are consumer-centric but more sales-driven – Aguocha

By Felicia Nwosu Lynda Aguocha, founder, ‘Live with Lynda’, a brand and campaign...

PRCAN boss reaffirms optimism for new Standards of Practice

By Oghale  Mafuru To further articulate the impact of an effective operational...

Experts task practitioners on innovative solutions at Quarterly Summit

By Ibidunni Banjoko Marketing communications experts have stressed the need for...

Consumers have moved to digital, are brands following?

By Zion Rufus Backed by technological acceleration, the seismic shift in today’s...

Advertisers are starting to move media buying in-house- Vytautas Paukstys

By Zion Rufus Today, most marketers have begun to take more control of their media...