Tag: Advertising

2022: Consumers will continue to rationalize expenditure— Kayode Oluwasona

By Felicia Nwosu Ad expert and Past President of the Association of Advertising...

MARKETING EDGE holds Fireside Conversation this Wednesday

By Felicia Nwosu MARKETING EDGE, Nigeria’s foremost magazine and a leader with...

Meet MARKETING EDGE facilitator at Fireside Conversation – Segun Ogunleye

Segun Ogunleye is a strategic integrated marketing communication professional with...

Nielsen’s measurement crisis intensifies, advertisers seek alternative

By Zion Rufus Data analytics giant Nielsen once again finds itself under intense...

Meet MARKETING EDGE facilitator at Fireside Conversation- Mobolaji Caxton-Martins

Mobolaji Caxton-Martins is a seasoned brand and innovation management professional...

Meet MARKETING EDGE facilitator at Fireside Conversation – Ozoemena Mbanefo

Ozoemena Mbanefo is the founder of Nigeria’s foremost adschool of brands and marketing...

Meet MARKETING EDGE facilitator at Fireside Conversation – Oti Ukubeyinje

Oti Ukubeyinje is the President of Association of Digital Marketing Professionals...

Meet MARKETING EDGE facilitator at Fireside Conversation – Sherif Akinpelu

Sherif Lanre Akinpelu is the Strategy Lead, SPV Communication Solution (MTN Nigeria’s...

Meet MARKETING EDGE facilitator at Fireside Conversation – Lekan Otufodunrin

Lekan Otufodunrin is a media expert, journalist, as well as media career development...

Media experts caution practitioners against fake news

By Felica Nwosu The power of the media they say is so influential in shaping the...