Tag: Advertising

Agencies need to rethink business models – Rotimi Olaniyan

By Felicia Nwosu Rotimi Olaniyan, Management Consultant, Senior Faculty and Course...

Eid ul Fitri: Brands shun creativity in Sallah celebration messages

By Oghale Mafuru As consumers continue to evolve rapidly amid shorter attention...

New York Festivals Advertising unveils 2022 Executive Jury

New York Festivals has engaged and introduced 41 award-winning and respected creative...

Google removed 3.4B ads, suspended 5.6M accounts in 2021

As the digital world evolves, Google policy development and enforcement strategies...

Brands turn to shrinkflation as consumers’ purchasing power erodes

By Zion Rufus As economic disruptions, inflationary pressures, and sustained increase...

Terragon appoints Wuraola Jinadu as VP, consumer business

In its bid to expand its service offering to more verticals and consolidate its position...

Coca-Cola revs up Ramadan

The Muslim Ummah in Lagos and Kano were recently treated to the insightful family...

Wales International Schools, knowledge powerhouse with cutting edge facilities

By Felicia Nwosu & Oghale Mafuru "The direction in which education starts...

Arabian Travel Market to open next week

• The 2022 edition of the event to see an 85% year-on-year increase in floor space,...

Advocacy Group lobbies Brands to force content policies on Musk’s Twitter

American civil society groups have formed an advocacy group to lobby  America’s...