Tag: Advertising

Dentsu partners Microsoft, builds path to metaverse

By Abimbola Mohammed In a bid to excite and inspire brands to innovate and experiment...

See how Twitter’s new policy plays out before ad boycott, experts warn

By Abimbola Mohammed Against the backdrop of the announcement made by Elon Musk,...

OAAN CMS holds maiden AGM, declares surplus

The Out-of-Home Advertising Association of Nigeria (OAAN), in the year 2020 and under...

Nigeria, others lead growth projection as global population hit 8billion

By Zion Rufus With India projected to surpass China as the world’s most populous...

How overestimated covid-predictions landed multinationals in revenue crisis

By Zion Rufus Many companies currently grappling with the effects of the post-pandemic...

Tech companies blame economic downturn for layoff spree

By Zion Rufus So far, a growing number of technology companies have executed mass...

Amazon executes mass layoffs with 10,000 job cuts

By Zion Rufus In what could already be described as the worst period for  employees...

Empathy builds brand equity and relevance – Maalouf

By Oghale Mafuru As organizations joggle to increase profitability and patronage,...

MARKETING EDGE on TV hosts Ufot this Wednesday

By Oghale Mafuru The foremost and leading brand-centric, advertising and marketing...

FBNBank UK celebrates 40th anniversary

FBNBank UK, a subsidiary of FirstBank Group had London, the United Kingdom painted...