Tag: Advertising

Adoption of technology will automate media buying – Adelusi

By Abimbola Mohammed Femi Adelusi, President, Media Independent Practitioners Association...

Multiple regulation poses challenge to OOH – Ganiyu

By Felicia Nwosu Adeniyi Ganiyu, Chief Executive Officer of EyeKontact Limited,...

Stretch creativity beyond normal, Elatuyi tells marketers

By Oghale Mafuru  Against the backdrop of the unprecedented shifts in consumer...

NIMN inducts new members calls for increased participation 

By Oghale Mafuru  The National Institute of Marketing of Nigeria (NIMN) has inducted...

Ad agency boss Dele-Balogun plans to stop talent leakage in Lagos, Nigeria

Sponsored: One June day in 2020, during the peak of the COVID-19 lockdown in Nigeria,...

Coca-Cola appoints Ortega as new president of Africa operating unit

By Ibidunni Banjoko The Coca-Cola Company has appointed Luisa Ortega as the new...

Global retail media adspend to reach $121.9bn in 2023 – Warc

To help brand owners focus, survive and thrive in the digital commerce space in 2023...

ARCON DG enjoins practitioners to leverage airport advertising

By Felicia Nwosu Dr. Lekan Fadolapo, Director-General o of the Advertising Regulatory...

Experts predict top media trends to watch in 2023

By Ibidunni Banjoko As part of an effort to prepare media owners ahead of the coming...

Nigerian Breweries shareholders commit 2.1 billion bonus shares

In a bid to boost confidence and trust, shareholders of the leading brewer, Nigerian...