Advertising

Be appealing and dynamic to GenZ, strategists urge brands

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

El Pollo Loco appoints Omnicom’s Organic as new agency

By Felicia Nwosu AOR Organic, Omnicom's ad agency, has been appointed as El Pollo...

MARKETING EDGE on TV hosts Itua today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Nigerians overpay on internet data – global study

By Abimbola Mohammed A global report has shown that Nigerians pay more than other...

Musk on course to launch OpenAI competition following criticism

By Zion Rufus Elon Musk, Tesla CEO and SpaceX founder, is reportedly in talks...

Success of Neobanks now hinge on AI-powered banking model- Report

By Zion Rufus Enabled by increase in consumer demand, Neobanks have successfully...

Media strategy tilts towards brand awareness – Andrea

By Abimbola Mohammed Andrea Kwiatex, Strategic Partnership Manager, Goodway group,...

Digital adoption has taken quantum leap on IMC after COVID – Ogunseye

By Felicia Nwosu Following the disruption caused by COVID-19 pandemic and its disproportionate...

Quore Media appoints Kalu as Content Strategist, Copywriter

By Felicia Nwosu Quore Media, a full-fledged Media Independent and Content Management...