Tag: Advertising

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

Brands patronage shrinks as Nigerians reject old naira notes

By Oghale Mafuru Brands particularly those in the Fast-Moving Consumer Goods,...

White Square International Festival of creativity calls for entry

By Ibidunni Banjoko White Square, one of the largest international creativity festivals...

Creative directors urge creatives to brace for stormy future

By Zion Rufus Professionals across the creative sphere have urged creatives to...

Global mass layoffs near 300,000

By Zion Rufus As some of the world's most valuable firms continue to initiate...

EXMAN President charges agencies on Optimizing budget

By Oghale Mafuru As the economic challenges continue to reduce purchasing power...

Digital OOH increases ROI, accountability – Eguridu

By Ibidunni Banjoko Tony Eguridu, General Manager at Michael Angelo Media Ltd, one...

National interest should guide regulations-Oyedele

By Oghale Mafuru Against the backdrop of the series of regulations in the advertising...

Agencies in Nigeria are not structured to solve marketing problems- Experts

By Zion Rufus Against the backdrop of advertising clients in-housing advertising...

2023 campaign: Tinubu full ground, e gallant sef

By Ali Smarts It is the season of campaigns. Yes, it is. With the general elections...