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Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...

NPO announces National Ombudsman

The Nigerian Press Organisation (NPO) has taken a bold step to kick-start the new...

Meta unveils blue verification badge for Facebook, Instagram at $15

By Abimbola Mohammed In a bid to monetize Facebook and Instagram, Mark Zuckerberg,...

Publicis Groupe taps Ghrayeb as business lead for StudioM

By Ibidunni Banjoko Publicis Groupe, one of the world’s largest advertising...

Mohammed extols ARCON, NBC for 2022 impactful reforms

By Felicia Nwosu Following the various reforms introduced into the Nigerian advertising...

Supreme Court adjourns suit on naira crisis

By Abimbola Mohammed  The Supreme Court has adjourned judgement in the new naira...

WPP partners BigCommerce to enhance global e-commerce

By Oghale Mafuru WPP, World's largest advertising agency has announced partnership...

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...

MARKETING EDGE on TV hosts Ogunseye tomorrow

By Oghale Mafuru  Foremost Marketing and advertising television program,...

Nigeria Video on Demand segment projected at $836.1m in 2023

By Oghale Mafuru Amid declining attention span which currently sits at 9 seconds,...