Tag: Advertising

Obsession with data could lead marketers astray – Ogunlowo

By Joseph Ekeng Former Creative Director at SO&U Advertising, Chris Ogunlowo...

Unilever Nigeria to exit home care, skin cleansing markets

By Abimbola Mohammed  In a bid to reposition its business and sustain profitability,...

Artificial Intelligence ushers in new era of digital distrust

By Zion Rufus Amid the excitement of technological innovation, the  world has also...

Advertising investment projected to grow slower in Nigeria as inflation surges

By Oghale Mafuru Following the latest report that global media buying business...

’22 Political adspend witnessed 7.5% to $8.94B lower than projection

By Felicia Nwosu AdImpact, an ad intelligence firm, has reported that political...

KFC appoints Qengqe first-ever black African female GM

By Oghale Mafuru KFC, a leading Quick Service Restaurant has announced the appointment...

Ajayi, others announced as White Square Festival of Creativity Jury

By Ibidunni Banjoko White Square, one of the largest international creativity festivals...

Cannes Lions honours AB InBev, makers of Trophy, Hero, Budweiser & Flying Fish with 2023 Creative Marketer of the Year

The world’s leading brewer is awarded for a second consecutive year, the only...

IAA elects Steve Babaeko as President, Nigeria

By Oghale Mafuru The International Advertising Association, IAA has announced Steve...

World Consumer Rights Day: Consumer advocate calls for awareness

By Felicia Nwosu As Nigeria joined its counterparts across the world to observe...