Tag: Advertising

Start asking for pitch fees, Akindele charges EXMAN

By Felicia Nwosu Oyedeji Akindele, Head of Strategy, Abelinis Limited, has urged...

IWD 2023: MARKETING EDGE, MEDIA EDGE celebrate women

By Abimbola Mohammed In line with the International Women’s Day (IWD) 2023, MARKETING...

Women in IMC celebrate IWD 2023, urge all to embrace equity

By Felicia Nwosu The rise of tech-facilitated gender-based violence (TFGBV) has...

IWD 2023: Lagos NIPR calls for access to tech, digital literacy for women

By Ibidunni Banjoko The Lagos Chapter of the Nigerian Institute of Public Relations...

MARKETING EDGE on TV hosts Mohammed today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Professionals dispel fears as more industries embrace generative AI

By Zion Rufus The rise of generative AI and the level of its technological proficiency...

Global Spend on AI-Centric Systems Forecast to Reach $154 Billion in 2023

By Oghale Mafuru A latest report from the International Data Corporation, IDC,...

Global beer market valued at $737.2bn in 2022

By Tunde Animasaun Global beer market size for 2022 has been valued at USD 737.2...

How brands can survive in inflationary environment

By Joseph Ekeng Rising inflation has been a major challenge for the Nigerian economy...

Brands should invest in fight against ad fraud – Innocent

By Felicia Nwosu Uchenna Innocent, Head, Ad Operations at HippoAd, has challenged...