Tag: Advertising

Davido rebrands record label

By Felicia Nwosu Omo Baba Olowo crooner, Davido, has repositioned his music career...

“Focus on strategic relationship, scenario planning”

By Ibidunni Banjoko Young professionals in the Integrated Marketing Communication...

How Opay’s proactive investment paid off during naira crisis

By Joseph Ekeng The recent naira redesign crisis was a moment of acute turmoil for...

Pepsi redesigns logo, brand identity to usher in new era

By Joseph Ekeng Pepsi is set to unveil a new brand identity, which will include...

OAAN gets acting Vice President

By Felicia Nwosu The Out-of-home Advertising Association of Nigeria, OAAN, has...

Marketing is foundation for industry growth says NIMN President

By Oghale Mafuru  The President of the National Institute of Marketing of Nigeria...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...

50th Anniversary Celebration: AAAN holds fitness walk, donates to charity

As part of activities marking its 50th anniversary celebrations, the Association...

Agu charges professionals on adoption of new technology innovations

By Oghale Mafuru Following the massive disruption caused by technological advancement...

Expertise in problem-solving will impact advertising spend – Mbanefo

By Oghale Mafuru As clients continue to seek ways to optimize limited advertising...