Tag: Advertising

Wema Bank launches bootcamp on ALAT to support young creatives

By Ibidunni Banjoko As part of an effort to mark its 6th anniversary, Wema’s...

Nigeria’s marketing and media Hackathon, MARKHACK 2.0 calls for entries

… restates commitment to developing marketing and media industries In its unwavering...

ARF pushes for replacement of TV Households with TV Accessible Households

By Felicia Nwosu  The Advertising Research Foundation (ARF) has called for a...

Japa Syndrome: Nigeria’s MarCom industry in crisis as brain drain spikes

Joseph Ekeng Like many other sectors in Nigeria, the Integrated Marketing Communications...

E-Commerce forecast to dominate retailing, account for 47% retail growth by 2027

By Felicia Nwosu World’s leading provider for global business intelligence, market...

How Coca-Cola uses AI dispensers to understand consumer preferences

By Joseh Ekeng Coca-Cola markets and sells its brands in over 200 countries, but...

Aníkúlápó bags the highest nominations for AMVCA

By Ibidunni Banjoko Aníkúlápó, the 2022 Nigerian epic fantasy film produced...

Twitter rolls out verification for organizations globally

By Abimbola Mohammed Nima Owji, an app researcher, has said twitter is making...

Wulff-Caesar to lead conversation at ADVAN Masterclass tomorrow

By Felicia Nwosu To provide a hands-on experiential training session and catalyse...

Digital media ad wastage hits $100 million in Q1 2023

By Ibidunni Banjoko As digital advertising expenditure continues to increase,...