Advertising

Creative leaders rally peers to harness creativity as survival strategy

By Zion Rufus Marketing and communications experts are urging practitioners to embrace...

Content is king, Multichoice is the kingmaker – Adelusi

By Abimbola Mohammed Femi Adeslusi, President of the Media Independent Practitioners...

FrieslandCampina WAMCO records net loss in Q1 due to forex crunch

By Felicia Nwosu FrieslandCampina WAMCO Nigeria has reported that for the three...

Fadolapo addresses misinterpreted online content regulatory plans

By Zion Rufus The Advertising Regulatory Council of Nigeria (ARCON) has clarified...

Blockchain policy adoption will create regulatory framework- Kalu

   By Kingsley Odii Sequel to the approval of the National Blockchain Policy...

Idorenyen warns of looming intellectual redundancy

By Oghale Mafuru The President of the National Institute of Marketing of Nigeria,...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

McCann NY partners Microsoft to save West African language

By Ibidunni Banjoko McCann New York has teamed up with Microsoft to extend the...

Musk hires new CEO

Elon Musk, the CEO of Twitter, said he has found a replacement to succeed him. However,...

How AI, Robotics help brands engage consumers

By Kingsley Odii Over the years, the Nigerian marketing ecosystem has continued...