Tag: Advertising

Unilever Dirt is Good campaign that delivered 900% sales boost

By Joseph Ekeng Almost 20 years after Unilever launched the popular "Dirt is Good"...

Ideas Origin Media named the creative agency for Jack Daniel’s in Nigeria

By Zion Rufus Ideas Origin Media, a leading creative agency in Nigeria,...

Unilever beats sales estimate as big rise in price fuels Q1 growth

By Joseph Ekeng Unilever, one of the world's largest consumer goods companies,...

FPL joins World Out of Home Organization

FPL Media, a leading advertising company in Nigeria, has recently announced that...

Lagos: Election posters defacement lingers

By Felicia Nwosu Weeks after the 2023 general elections, the posters used  for...

Experiential marketing’s future  depends on AI tech adoption, culture – Ayoola

By Felicia Nwosu Abayomi Ayoola, Managing Director, Expose’ Marketing Solutions...

NANS orders Multichoice to reverse price hike

By Abimbola Mohammed   Following the announcement made by Multichoice Nigeria...

Adefila announces exit from SO&U Advertising

Leading advertising amazon and current Chair of Women in Advertising (WIA)  Biodun...

JLR drops Land Rover after 75 years, switches to House of Brands

By Felicia Nwosu As part of its strategic move for a change and to focus on four...

WPP acquires sonic branding agency amp

By Ibidunni Banjoko WPP, the world’s largest advertising agency has acquired...