Tag: Advertising

IAA unveils 85th anniversary logo

By Oghale Mafuru  International Advertising Association, IAA, the global umbrella...

MARKETING EDGE appoints Zion Rufus Associate Editor

MARKETING EDGE Publications, Nigeria's premier source for marketing and advertising...

Nigeria’s IMC industry mourns Okoli, Ogunkoya

"...Each man's death diminishes me, For I am involved in mankind. Therefore, send...

Following up is now the most powerful, underutilized strategy in business

By Zion Rufus  Quoting Jay Schwedelson, Founder of SubjectLine.com and CEO of Outcome...

New York Festivals Advertising Awards announces NYC Executive Jury

New York Festivals® Advertising Awards announced the 2023 NYC Executive Jury of...

Cannes Lions awards Spike Lee Creative Maker of the Year

By Zion Rufus  Cannes Lions has announced the first honorary Creative Maker of...

Curlla brings luxury, privacy to hair salon business in Nigeria

By Olatoyosi Oladapo Curlla Salon has entered the high end niche the Nigerian...

SON establishes operational roadmap for global expansion of Halal products

By Felicia Nwosu To continually champion plans that  promote the development of...

Meta’s Q1 2023 revenue soars to $29b

Meta, the technology behemoth has posted $29b revenue for the first quarter of 2023.in...

UK ad spend grew 8.8% in 2022 to reach £34.8bn

Inflationary pressures persist with minimal growth forecast for 2023 The...