Advertising

How AB InBev taps into African values, cultures to position global brands

By Joseph Ekeng AB InBev, the world's largest brewery, is making significant...

Press releases are only part of the PR puzzle – Akinfenwa

By Ibidunni Banjoko David Akinfenwa, the PR and Communication Manager of Selar,...

Automotive national TV spending witnessed 18% drop in June

By Felicia Nwosu Mediapost through iSpot.tv has disclosed that irrespective of...

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment for...

MARKETING EDGE on TV hosts Medebem this Wednesday

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s leading brand-centric, advertising,...

ARCON to sanction Mr. Macaroni over indecent online commercial

By Abimbola Mohammed The Advertising Regulatory Council of Nigeria (ARCON)...

Spirit brands tussle over market share on billboards

 By Felicia Nwosu To align with the unprecedented change in consumers’ consumption...

Sprite outshines competition, tops household penetration in 2022

By Kingsley Odii In a remarkable feat, Sprite the iconic beverage brand from the...

Engage and connect with Metaverse, Egerton-Idehen charges brands 

By Abimbola Mohammed & Olatoyosi Oladapo Jane Egerton-Idehen, the founder...

Loan apps harassing customers will be delisted – FCCPC 

By Abimbola Mohammed The Federal Competition & Consumer Protection Commission...