Tag: Advertising

How interactive campaigns are redefining marketing

By Seun Johnson Despite the daily deluge of advertisements, innovative brands...

Cannes Lions announces Jury President, Award submission

By Abimbola Mohammed The Cannes Lions International Festival of Creativity has...

Nigeria’s data telecom consumption hit N5tn in one year

By Ralph Tathagata The 2023 Subscriber/Network Performance Report of the Nigerian...

LIONS Scholarship 2025 appoints Ntsubane as jury president

The LIONS Scholarship 2025 has appointed Andisa Ntsubane as jury president. Ntsubane,...

Kimberly-Clark’s creative & media business up for review

By Abimbola Mohammed Kimberly-Clark Corp. has concluded its global creative and...

Nigeria’s fashion market poised for rapid growth in 2025

By Seun Johnson The fashion industry in Nigeria is witnessing a growth trajectory...

Consumer-centric marketers can build stronger relationships – Adedeji

By Abimbola Mohammed Tolulope Adedeji, Senior Director, Trade Marketing, E-Commerce...

Macroeconomic headwinds threaten to disrupt steady pace of 2025 advertising pitches

By Felicia  Nwosu Macroeconomic headwinds threaten to disrupt steady pace of...

Crafting cohesive social media advertising campaigns in 2025

By Seun Johnson For any brand to assume that consumers remain loyal to a single...

Nigerian Breweries, others issued power generation permits by NERC

By Ralph Tathagata The Nigerian Breweries has been issued captive power generation...