Tag: Advertising

Coke and Pepsi rival in RTD segment, launch alcoholic beverages

By Joseph Ekeng Two giants of the non-alcoholic beverage industry, Coca-Cola...

Dangote industries unites 3 food giants, paves way for African food powerhouse

By Joseph Ekeng In a strategic move set to reshape the African food...

Most PR now adopt AI tools for measurement, content – Report

By Abimbola Mohammed  Against the backdrop of public relations experts adopting...

Leveraging primetime TV ad to boost consumer participation

By Olatoyosi Oladapo Emotional appeal, higher reach across every demography, growing...

Omnicom records growth of 3.4% in Q2

By Felicia Nwosu John Wren, Chairman and Chief Executive Officer of Omnicom,...

PR professionals advocate for relevance in all sectors

By Ibidunni Banjoko Nigeria's Public Relations professionals have advised...

Spectranet introduces “Jara Scheme”, rewards partners

In a bid to foster customer loyalty and give back to subscribers, Spectranet the...

P.S Condoms challenges toxic masculinity in unconventional campaign

By Kingsley Odii In a daring move to challenge societal norm and foster a healthy...

Traditional retail shops in Africa thrive amidst influx of modern retail brands

By Joseph Ekeng The African retail sector has emerged as a lucrative...

Coca-Cola takes on alcohol market with dedicated subsidiary launch

By Joseph Ekeng Coca-Cola, the global beverage giant renowned for its...