Tag: Advertising

MTN Group reports 22% growth in fintech as MoMo numbers stagnate

By Kingsley Odii Africa’s largest telecommunications company, MTN Group, has...

MTN Fintech business is set to be sold to Mastercard at $5.2bn

By Ralph Tathagata MTN and Mastercard are set to sign a memorandum of understanding,...

ARCON clamps down on ‘ALL EYES ON THE JUDICIARY’ ad, sanctions violators

By Abimbola Mohammed The Advertising Regulatory Council of Nigeria (ARCON) has...

Leveraging the power of user-generated content in marketing

By Oluwaseyi Lawal In the modern era of technology, user-generated content (UGC)...

Nigerian households struggle as spending hits six-year low

By Joseph Ekeng Inflationary pressures have dealt a severe blow to household...

Global advertising agencies market set to rise at $463.83bn

By Felicia Nwosu Global advertising agencies market is anticipated to...

How marketers can leverage Barbie movie marketing campaign

By Oluwaseyi Lawal The Barbie movie surpassed Box Office expectations with $337...

Prophetess Alarape marks 60th birthday amid pomp and pageantry

By Ibidunni Banjoko Prophetess Mary Omolara Alarape,  the minister in...

Marketers need to rethink what data-driven marketing means – O’Connell

By Abimbola Mohammed Joanna O’Connell, EVP of Innovation and a digital marketing...

Global event management platforms market expected to grow at a CAGR of 13.8%

By Felicia Nwosu Data from Altus Market Research, which comprises comprehensive...