Tag: Advertising

Amazon invests $4 billion in Anthropic to bolster dominance in generative AI

By Kingsley Odii To solidify its position in the race for generative Artificial...

UBA partners NIBSS to launch NQR-based Payment Solution

By Felicia Nwosu Africa’s innovative global bank, United Bank for Africa (UBA)...

Stakeholders call for repositioning of marine sector for sustainable growth

By Abimbola Mohammed & Felicia Nwosu It was glitz and glamour as The Maritime...

MARKETING EDGE on TV hosts Ufot tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

“Global bottled water market growth to exceed $364.43bn by 2028”

By Felicia Nwosu A market research firm, IMARC Group, has disclosed that the global...

H1 2023: Nigerian banks generate N73bn in account maintenance charges

By Kingsley Odii The latest half-year financial statements of 11 commercial banks...

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

Brands with purpose-driven goals have sustainable positioning – Adejumoh

By Felicia Nwosu Godfrey Adejumoh, a seasoned Public Relations practitioner and...

AMA graduates 38, pledges better services

By Abimbola Mohammed One of the leading media and advertising schools in Nigeria,...

MultiChoice faces $1.7bn loss in six months amidst subscriber woes

By Joseph Ekeng In a tumultuous six-month period, MultiChoice, the prominent...