Tag: Advertising

‘The Black Book’ soars to No.1 on Netflix Worldwide, transforms Nollywood

By Joseph Ekeng In a groundbreaking moment for Nigerian cinema, Editi...

Osunkeye urges marketers to benchmark consistently

By Ibidunni Banjoko A Chartered Marketer and tech leader, Buki Osunkeye has urged...

MAN tells FG, states to harmonize multiple taxes

By Ibidunni Banjoko Manufacturers Association of Nigeria (MAN) has urged the federal...

How Erisco Foods lost great branding opportunity over Egodi’s critical feedback

By Ralph Tathagata Nigeria's social media space has been awash with the kerfuffle...

Coca-Cola maintains cornerstone status as big tech leads global market

By Ralph Tathagata The year 2023 is speeding on the final lap, and much of the global...

WFA reveals jury for Global Marketer of the Year award

By Felicia Nwosu The World Federation of Advertisers (WFA) has revealed that Raja...

Interswitch partners with Google Pay to transform digital payments in Nigeria

By Ibidunni Banjoko  Interswitch has entered into a strategic partnership with...

Lagos NIPR unveils bold initiatives, re-elects chairman, executive council

By Ibidunni Banjoko Mrs. Comfort Obot Nwankwo has been re-elected as the...

Africa’s digital economy to hit $712bn by 2050 – AfDB

By Felicia Nwosu The African Development Bank (AfDB) has revealed that Africa’s...

Marketers need to revisit branding and marketing fundamentals – Kazeem

By Abimbola Mohammed Ilyas Kazeem, Marketing Director, Food Commercial Division...