Tag: Advertising

Manufacturers decry N272bn unsold goods as inflation bites

By Ibidunni Banjoko The manufacturing sector has decried the surging inflation rate...

POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...

From moves to rewards: Desperados’ Dance Club App redefines the party scene in Nigeria

Are you a party enthusiast who loves dancing the night away? If so, Desperados, the...

Former MTN Nigeria CEO in $1 million severance pay battle

By Joseph Ekeng In a high-stakes legal showdown, former CEO of Smile Communications,...

Public relations market expected to reach $149.44 billion in 2026

By Felicia Nwosu Recent report released by Open PR World Wide has revealed in...

Depreciation of naira threatens survival of Nigeria’s largest breweries

By Joseph Ekeng Nigeria's brewing industry, a vital player in the nation's...

New CBN Governor Cardoso unveils bold plans to revive Nigeria’s economy

By Joseph Ekeng In the face of a battered economy and a weakened naira,...

OMG drives home $600M Uber media business

By Abimbola Mohammed Uber, a global riding-hailing company, has appointed most of...

Content syndication: A winning formula for brands and influencers

By Oluwaseyi Lawal Content syndication is the process of sharing content across...

LCCI set to hold 2023 LITF, mark 37th anniversary

By Felicia Nwosu The Lagos Chamber of Commerce and Industry (LCCI) has revealed...