Tag: Advertising

Lagos NIPR unveils plans for LaPRIGA 2023

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR), Lagos State...

Authenticity in Nigerian brands storytelling

By Oluwaseyi Lawal Storytelling is a powerful tool that brands can use to connect...

Bud Light shows steady improvement after recent decline in sales

By Joseph Ekeng Global brewing giant AB InBev is celebrating a significant...

U.S. highlights the potential for Nigeria’s creative industry

By Ibidunni Banjoko The Assistant Secretary for the Bureau of Economic and Business...

Sabi Chef set to discover, reward and reposition Nigeria’s street food culture

By Ralph Tathagata Preparations are underway to discover, reward, rebrand and reposition...

MARKETING EDGE on TV hosts Salvador tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

MARKETING EDGE initiates concept on Top Marketing Professionals

By Felicia Nwosu MARKETING EDGE is currently setting the marketing communications...

Hilda Baci loses GWR holder, congratulates Alan Fisher as new title holder

By Ralph Tathagata Chef Hilda Baci, the former Guinness World Record holder for...

Shell reports $6.2bn Q3 profit, $3.5 bn share buyback amid rising oil prices

By Kingsley Odii Shell, the British oil giant, has announced a third-quarter profit...

FG projects N45trn VAT revenue by 2026

By Felicia Nwosu The Federal Government of Nigeria has concluded plans to increase...