Advertising spend news

Global ad market races toward $1 trillion as AI, retail media reshape spending patterns

Global advertising investment is set to surpass the historic $1 trillion mark in...

Dr. Olalekan Fadolapo: A Legacy of Excellence Beyond Borders

 At the 2025 EDGE Awards, an evening of glitz, glamour, innovation, and industry...

Torchbearers of a new era: Advertising titans gear up for NAC 2025

Advertising in Nigeria has never been just about selling products. It has been...

Disruptive brands drives lasting brand value

Disruptive brands  today, are building  lasting brand value by going beyond meeting...