Tag: advertising news

TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Marcus

MARKETING EDGE is thrilled to announce that respected marketing strategist and brand...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Obatunde calls for resilience, transparency; purpose-driven thinking advertising industry

Israel Obatunde, the Chief Executive Officer of Ideas Origin Media,  has called...

Advertisers to focus on TV outcomes as Linear spend climbs amid S streaming surge — Report

Advertisers have been urged  to focus on TV outcomes as Linear spend climbs amid...

INMA launches new Advertising Initiative aimed at demystifying opaque digital ecosystem

The INMA Board of Directors has approved an Advertising Initiative aimed at equipping...

MARKETING EDGE ONTV hosts Anthony Nwabuisi on Industry Conversation Segment today

MARKETING EDGE ONTV will host Anthony Nwabuisi, General Manager and Head of Business...

Advertising industry mourns as curtain falls too soon on Suleman Omone-Ogie Momoh

“What you leave behind is not what is engraved in stone monuments, but what is...

Why MEDIA EDGE Limited should be every client’s preferred media agency

MEDIA EDGE, a fast-rising media agency, is no doubt making some indelible statements...

Wema Bank: An 80-year chronicle of grit, growth, groundbreaking service

Wema Bank’s 80-year journey  over the years has gone beyond a corporate milestone,...