Ad Trends

How Adenuga’s belief in indigenous culture has positioned Ojude-Oba Festival for global relevance

There is no doubt that, Adenuga's belief in indigenous culture, over the years, has...

A Force at the helm: Okikioluwa Oyeyiga levels up as Business Director at The Hook

Quintessential amazon, Okikioluwa Oyeyiga, has been  appointed as Business Director...

Nitro 121 sparks creativity in Schools with “Fuelling Future Creatives” CSR drive

To flag off its 20th anniversary celebrations, Nitro 121 took a creative drive outside...

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past in...

Mobile Ad Spend to hit $98.3bn- Report

Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing...