ad tech trends

Global ad market races toward $1 trillion as AI, retail media reshape spending patterns

Global advertising investment is set to surpass the historic $1 trillion mark in...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

FirstBank powers Mainland Laffs 3.0 to light up Lagos

The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation...

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology. Industry...