Tag: Ad Budget Planning

CMOs Lean on AI to navigate budget freeze, agencies brace for cuts

CMOs  today lean on AI to navigate budget freeze as agencies brace for cuts while...

Experts proffer how brands can stay visible despite budget cuts

In a season of slashed marketing budgets and tightened corporate belts, many brands...

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market may...