Startimes to rule in digital TV penetration by 2026
Startimes, the African pay-TV market, plans to reach 51 million subscribers come 2026, according to a report by London-based Digital TV Research Ltd, with the addition of almost 17 million pay-TV subscribers that would be added between 2020 and 2026.
Nigeria, according to the report, has been predicted to be the largest single country with 11 million pay-TV subscribers, with South Africa bringing in another 9 million.
Principal Analyst, Digital TV Research, Simon Murray said, that StarTimes/StarSat would enjoy the most impressive growth in Africa, from 10.11 million subs at end-2020 to 16.86 million by 2026.
France’s Vivendi with 5.41 million subs on its Canal Plus satellite TV platform and Easy TV by end-2020, which will climb to 7.90 million by 2026, the report said.
StarTimes’ edge has been its affordable pricing. “Since 2008 when StarTimes started operation in the African market, the company has continually been committed in its effort to realize its ambitious mission by ensuring every African family can access, afford, watch and share the beauty of digital TV.
“Because of StarTimes, the price of pay-TV has been greatly lowered, from an average $50 per month to 3 or 5 dollars per month. And to date, this is StarTimes greatest achievement to make digital TV affordable for all families.” Ali Auta, content marketing manager,” StarTimes Nigeria said.
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