Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol and launching a revitalized global identity under the platform “It’s That Fresh.”

The world’s leading lemon-lime beverage brand has reimagined its look, sound, and cultural footprint to reconnect with fans across music, street culture, basketball, and beyond.

By blending visual energy, sonic cues, and consumer-focused innovations, Sprite aims to assert its relevance in an ever-changing global landscape.

So, the  refreshed identity merges the Lymon with the bold white Sprite wordmark, transforming the dot of the “i” into a vibrant brand emblem.

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However, designers at studio for people amplified the classic green-and-white palette, heightened contrast, and streamlined packaging to make the brand immediately recognizable across shelves, social media, and digital platforms.

Vertical wordmarks on cans now complement the dynamic Lymon, ensuring that the brand’s heritage and modern edge coexist seamlessly.

Alongside the visual refresh, Sprite introduces the Sprite Sound, a sonic identity created in collaboration with multi-platinum producer Mustard

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Designed to feel as invigorating as the first sip of a cold Sprite, the sound will resonate across audio and video content, giving the brand a consistent, instantly identifiable voice.

Meanwhile. UK rapper LeoStayTrill has contributed original music using a custom Sprite instrument, the branded Ableton Move, layering product sounds and samples into the new audio signature.

These efforts collectively ensure that Sprite’s cultural presence is tangible, immediate, and globally unified.

Sprite is doubling down on street culture, forging partnerships with Crenshaw Skate Club, the Los Angeles-born collective shaping fashion, skateboarding, and local communities.

By celebrating original voices and creative independence, Sprite signals that it is not simply observing culture but actively participating in its creation.

At the same time, the brand is embracing the sensory experiences that drive Gen Z engagement, expanding its “Sprite & Spicy” collaborations with Takis, TABASCO, and McDonald’s to bring bold, flavorful moments to consumers worldwide.

Innovation also drives the brand forward. Following the success of Sprite Chill and Sprite + Tea in North America, the brand is taking these concepts global.

Sprite Chill delivers a cooling, multi-sensorial twist on the classic lemon-lime taste, now available in ultra-bold flavors including Cherry Lime, Strawberry Kiwi, Berry, and Lemon Mint.

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Sprite + Tea, inspired by consumer creativity, transforms everyday trends into scalable global offerings, starting with Sprite + Black Tea in select markets and expanding to additional flavors.

By integrating refreshed visuals, new audio, cultural partnerships, and innovative product extensions, Sprite creates an ecosystem where refreshment and cultural relevance reinforce each other.

As “It’s That Fresh” spreads across markets worldwide, Sprite ensures that its presence is not only seen and heard but felt, experienced, and shared by fans in ways that celebrate originality and playfulness.

Sprite’s reinvention is rooted in its heritage while pushing the brand to meet modern expectations. By connecting product, culture, and innovation, Sprite proves that refreshment is more than taste, it’s an attitude, a lifestyle, and a global statement of energy and creativity.

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