The Nigerian Institute of Public Relations (NIPR) Lagos Chapter will host Nkechi Obi, CEO of Sport Nigeria LTD/GTE, at its monthly general meeting.

The meeting with the theme is “GAME PLAN: Making Sport Marketable through Public Relations” will be held at Eko FM Multipurpose Hall, LTV, Agindingbi, Ikeja.

Obi, who is also the Chairperson of the Nigeria Women’s Football League (NWFL), will discuss how sport can be marketed through public relations. The guest speaker will also touch on how Public Relations can make sports marketable, sustainable, and profitable.

According to NIPR Lagos, in a post on its LinkedIn page, the gathering aims to help unlock the commercial potential of sports in Nigeria.

The post read: “We’ve heard this repeatedly across Nigeria’s media landscape, but how much longer will we keep saying it without taking action? It’s time to move from rhetoric to results. That’s why we’re rising to the challenge, using the power of our profession, Public Relations, to help unlock the true commercial potential of sports in Nigeria.”

The post continued: “Join us for a special session featuring Mrs. Nkechi Obi, Chairperson of the Nigeria Women’s Football League (NWFL) and CEO of Sport Nigeria LTD/GTE. She will be discussing how Public Relations can make sports marketable, sustainable, and profitable. Sport is a goldmine; come listen to this outstanding speaker and get ready to dig up the gold in sport with the tools of PR.”