Sponge Wins Guinness Digital Pitch

Sponge_logo Sponge Group has been awarded the Digital Agency of record for Guinness Nigeria Plc’s Spirits and RTD (Orijin, Orijin Zero and Snapp) Brands. Sponge has worked with Guinness on some of their biggest brands and digital innovations in Nigeria. The news that Sponge will also be leading Guinness’s Digital Transformation Agenda is a remarkable feat the agency is celebrating.
Mr Dayo Elegbe the CEO of Sponge said, ‘Our vision has always been to lead brand innovations through digital marketing and ensure that Sponge makes maximum impact in Africa. I believe this is an opportunity to step-change and champion innovative digital technologies. We are truly honoured to be selected to continue to hold the torch for such remarkable brands.’’

Sponge is a mobile-first full service digital marketing agency, specialising in data-driven ideation and innovation, delivering end-to-end marketing solutions. With experts across Planning, Media, Client Services, Design and Technology, Finance and Operations, Sponge has worked with some of the biggest brands in Nigeria on some of the most innovative and effective campaigns since 2009.

Guinness Nigeria set up a rigorous process of selecting agencies who will lead their digital transformation agenda. The pitch was open to various leading digital agencies in Nigeria who all pulled their weight to win the final battle.
Sponge has reinforced their position as a forward thinking agency working with leading brands such as Coca-Cola, First Bank, Friesland Campina to mention a few.