Spectranet targets 17m SMEs, families
Chief Executive Officer (CEO), Spectranet Limited, Mr. David Venn, said that the company was determined to provide valuable broadband internet services to most Small and Medium Scale Businesses (SMEs) and families in the country.
Speaking during an interactive session with selected journalists in Lagos, Venn pointed that there were about 17 million SMEs in the country in addition to the numerous families, adding that Spectranet was already penetrating these target consumers as its specific market.
According to him, the company is now recognized as a major player in the telecommunication industry as it clinched an award as the best broadband company of the year 2016 by the Nigerian Telecommunication Services last Saturday.
Venn pointed out that such recognition had tripled the customers flow to the company because of the qualitative services it was rendering to them.
He said: “we got an award from MARKETING EDGE and the most recent one, from the Nigeria Telecommunication Services awards on Saturday, it is great, and it is like an endorsement that we are doing the right thing and that the people are happy with us.
“We certainly got a lot of customers than we have had and a lot of people are now using our network and it is growing tremendously every day, so when you get an industry award it is good, we are quite pleased with it because it is a recognition that we are on the right track and also a recognition from our industry. It is a good recognition and our workers were very pleased” Venn added.
Commenting on the services the company was rendering to its numerous target customers like the SMEs and families, the Spectranet boss said that the company provides broadband internet services to millions of families and SMEs across Nigeria.
Venn stressed that their customers always got value for their money hence their unceasing patronage to the firm, adding that Spectranet valued customer relations highly.
“The impression I have in Nigeria is that, the first thing that the people want is the network that works; that delivers what they want, they want good broadband internet. Secondly, Nigerians want good pricing since they know the value for money.
“But also looking after your customers as well, the relationship the customers have with the service provider, that comes through our customer service department, through our shops, through the treatment that they get whenever they have challenges and they come to Spectranet, all these are important in how the average customer feels about his or her relationship with us”.
He added:”we also have unique capacity to render good quality service to our customers, and on pricing, we provide services that are sustainable and affordable to our customers. We make sure that the packages we offer are good and affordable. We are also trying to adjust the packages to suit the peoples’ budget.”
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