SO&U reflects on three decades of shared history as it bids farewell to John Ajayi

SO&U bids farewell to John Ajayi

By Felicia Nwosu

Leading creative agency SO&U has expressed deep sorrow over the passing of Mr. John Ajayi, Publisher of MARKETING EDGE magazine, describing his death as a profound loss to Nigeria’s marketing communications industry.

Emotionally, in a condolence statement signed by Udeme Ufot, MFR, Group Managing Director of SO&U, the agency said Ajayi’s passing has left a void not only within his family and the MARKETING EDGE organisation, but across the entire marketing communications ecosystem where his influence was widely felt.

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However, the statement noted that the creative agency regarded Ajayi as a passionate industry champion, a committed media leader, and a professional whose voice and vision helped shape industry discourse and progress over the years. It added that his work consistently elevated standards while giving structure and direction to conversations within the sector.

Again, SO&U also recalled its longstanding professional relationship with the late publisher, stating that the agency worked closely with him for nearly three decades. According to the statement, this relationship offered the agency a front row view of Ajayi’s dedication to excellence, strong sense of integrity, and genuine passion for advancing the marketing communications profession.

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Moreover, the agency further stated that through MARKETING EDGE, as well as his earlier years at Thisday, Ajayi played a critical role in fostering industry growth, strengthening collaboration among stakeholders, and providing a credible platform for knowledge sharing and thought leadership.

While acknowledging the pain of his passing, SO&U added that it remains grateful for the years of engagement, partnership, and shared industry building efforts with Ajayi, noting that his legacy will continue to endure through the platforms he built and the standards he upheld.

On a final note, the statement concluded with prayers for his family, the MARKETING EDGE team, and the wider communications community, while expressing hope for comfort and strength during the period of mourning and wishing him eternal rest.