Sanwo-Olu, APCON, others to speak at ADVAN Industry Dialogue
To further create a conducive environment for businesses, the Advertisers Association of Nigeria (ADVAN) has concluded plans on the third edition of its Industry Dialogue, 2022. The dialogue is designed to foster the ease of doing business in Nigeria.
The event, scheduled to take place on 22 June, 2022 at Radisson Blu Hotel, GRA, Ikeja, Lagos, has the theme: “The Role of Government Regulations in the Ease of Doing Business”.
The keynote will be delivered by Dr. Jumoke Oduwole, Special Adviser to the President of Nigeria on Ease of Doing Business.
Speaking on the forthcoming event at a press conference in Lagos, Osamede Uwubanmwen, ADVAN President, told journalists that the dialogue will be an avenue to bring together stakeholders to discuss how to move the industry forward. He stressed that burning industry issues will be discussed in the same room where regulators and the people they regulate sit together.
“We are inviting several stakeholders, including the Lagos State Governor, Lagos State Commissioner for trade and Industry, Lagos State Signage and Advertisement Agency (LASAA), Nigerian Communication Commission (NCC), Standards Organisation of Nigeria (SON), NAFDAC, APCON, Heads of Sectoral Groups (HASGs) among others. The essence is how the government will continue to support businesses through regulations,” he said.
He continued: “When regulators come up with policies, they need feedback on how regulations are affecting the industry, and we believe that’s what dialogue is all about. It’s something we have done over the years and the essence is to ensure we have sanity in where we do business.
“Industry Dialogue is an annual event organised by ADVAN in which we bring stakeholders together. We chose Ease of the Doing Business as the theme this year because we are of the belief that regulations should help businesses to succeed. When a business grows, the revenue grows, the economy grows and everybody will be happy.”
“Among all the players in the marketing industry, ADVAN sits in a very important position because in ADVAN, you have professionals from telecoms, pharmaceuticals, FMCGs and other critical sectors. For us, regulation should be an everyday thing, it should be after one or two years before regulators come up with a new regulatory framework,” he added.
While responding to questions on the impact of previous industry dialogues on the ease of doing business in Nigeria, the ADVAN president disclosed that the body always comes up with a memorandum, which they transfer to policymakers. He expressed conviction that the policy makers are looking in the direction of the ease of doing business.
Also responding to questions on involving people from the grassroots in the dialogue, he pointed out that invitation has been extended to everybody or group running a business in Nigeria. He urged all those that will attend to air their views on how they have been faring on the ease of doing business in Nigeria.
While giving a vote of thanks at the event, the Chief Executive Officer of ADVAN, Mrs Ediri Ose-Ediale, said that the Dialogue seeks to provide a meeting point for critical stakeholders in the Marketing Communications Industry (IMC) and the various regulatory institutions to proffer global best practice solutions on effective regulations for economic growth and development.
According to her, advertising cuts across several sectors which include hospitality, pharmaceuticals, engineering, FMCG, telecoms, among others, and all of them are critical to how businesses are done in Nigeria.
Photo caption: L-R: Samuel Akinrinmisi – Member, Planning Committee of Industry Dialogue; Samuel Akinrinmisi – Member, Planning Committee of Industry Dialogue; Kenneth Iruonagbe – Publicity Director; Osamede Uwubanmwen, ADVAN President and Seni Ogunkola – Executive Council Member of ADVAN during the press conference to announce the 2022 ADVAN Industry Dialogue in Lagos.
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